Growth Director

Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Growth Director.

Reporting directly to our Founder/CEO, you’ll take ownership of Fussy’s growth strategy and execution — driving customer acquisition, retention and reactivation — while also building the team, systems and capabilities to scale Fussy into one of the UK’s most loved sustainable brands (and beyond).

Responsibilities 💼

- Growth strategy and execution: define, evolve and deliver our overall growth strategy, aligned to company goals, revenue targets and unit economics.

- Commercial ownership: own top-line growth targets, ensuring CAC, LTV and contribution margins are sustainable and optimised.

- Lead channel performance: Paid, search, affiliates, CRM, partnerships, retail + offline, setting direction and testing frameworks, but also diving into execution where needed to unlock performance.

- Experimentation & optimisation: design, prioritise and run growth experiments across online and offline touchpoints (paid media, SEO, referral, CRO, events, partnerships, PR, direct mail).

- Data-driven decision making: champion a growth culture built on insight, experimentation and analytics. Use data to understand customer behaviour, optimise the funnel and surface actionable insights for the wider business.

- Budget management: manage and optimise marketing budgets with accountability for spend efficiency and ROI.

- Cross-functional leadership: partner with Creative, Product, Ops and Retail to ensure growth is embedded across the organisation.

- Team building: build, lead and mentor a high-performing growth team, and manage external partners/agencies effectively.

- Stakeholder & board collaboration: report growth performance and strategy to CEO, board and investors, influencing decision-making and funding strategy.

Who you are 🤓

- A proven growth leader with experience driving multi-million pound revenue in a fast-scaling, omnichannel brand.

- Comfortable owning commercial performance, budgets and P&L levers.

- Experienced in both strategy and execution — able to set the direction, but also dive into the detail when needed.

- Track record of building, leading and developing high-performing teams.

- Skilled across performance marketing, lifecycle/CRM, CRO, partnerships and brand-led growth.

- Strong analytical and data skills, able to generate insights that influence both marketing and wider commercial strategy.

- Experienced in running structured experiments to deliver measurable improvements in acquisition and retention.

- Confident working with senior stakeholders (CEO, board, investors) while rolling your sleeves up with the team.

- Entrepreneurial, creative, and comfortable operating in a fast-paced, high-growth environment.

What we offer 🤝

We’re pretty proud of what we’ve built so far, and we know it’s the people who’ll get us where we’re going. Here’s what you’ll get:

- A chance to say you helped save the planet, and smell great doing it

- A salary of £100,000–150,000 depending on experience

- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London office (Shoreditch)

- 33 days annual leave including flexible bank holidays + a day off for your birthday

- Wellhub membership with fitness & wellbeing options

- Share options after probation — we grow, you grow

Who we are 💪🌍

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products backed by science not buzzwords. Our first product, a refillable deodorant, is now the UK’s top-rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons. We’ve built the foundations of a world-class team and this is an exciting time to accelerate our growth into new products and markets. Power to your pits!